Singing With My Sister

Executive Communication - Singing With My Sister Article - CCB Communications - Coach Cathy

My sister and I are often asked to sing at family funerals.  Weddings, too, but we are old enough that the funerals have outnumbered the weddings in recent years. People often ask me if I get nervous when singing in public and I say – absolutely!  I believe it’s very natural to get nervous before […]

I’m excited to present a unique challenge to help you differentiate yourself

Executive Communication - I’m excited to present a unique challenge to help you differentiate yourself Article - CCB Communications - Coach Cathy

Here’s what you do:  Practice saying your most recent pitch or company update out loud. Repeat.  Listen for the words “excited,” “unique,” and “differentiated.”  One, if not all, will be there. These descriptors are being over-used and are fast becoming meaningless. If your client, prospect or investor attends a half-dozen meetings, it’s likely he/she/they will hear these words […]

To Be Clear

Executive Communication - To Be Clear Article - CCB Communications - Coach Cathy

To Be Clear I’ve been using an encyclopedia analogy for a while now. I tell my clients that they are walking into client meetings and “reading the encyclopedia” to their prospects to give them full knowledge of all that they are and all that they can do. The result is a torrent of words, facts […]